Effective Date: July. 1, 2011
At WeddingPride, we take your privacy seriously. This policy is designed to inform you about our privacy practices on our corporate Website ("Website"), www.WeddingPride.com, including the SMS conversations that you may sign up for on our Website. This policy also addresses our technology platform and our media network. If you have any questions about this privacy policy, please feel free to contact us at info@WeddingPride.com.
Policy for Information we Collect on this Website
Personally Identifiable Information
We collect Personally Identifiable Information ("PII") from the Website. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone or cell phone number, or email address. We may collect PII under the following circumstances:
When you choose to register with WeddingPride on the Website, we will collect your email address and your cell phone number, and you will be required to provide a password as part of your registration. We may also ask for your wireless carrier, gender, zip code, occupation, industry, make and model of your mobile device, location of your mobile device, and your personal interests. You will also be offered the opportunity to receive WeddingPride news via email and/or SMS. WeddingPride may combine information about you that we have with information we obtain from our business partners. If you do not want your information to be collected by WeddingPride you can choose not to participate in such programs or features.
When you sign up to receive one of our SMS alert messages on the Website, or with our partners, we may ask you to register with us. If you register for an SMS alert via one of our partner websites, they will make it clear that you are registering with WeddingPride, and provide you with a link to this privacy policy. Please note that you may also sign up to receive our SMS alerts without registering, by providing us with your cellular number via the Website.
When you use WeddingPride products and services, even if you do not register, WeddingPride collects and stores information about your transactions with us. WeddingPride automatically receives and records information on our server logs from your product or service usage including your cell phone number or IP address and all messages sent to WeddingPride short codes.
When you choose to send us PII about yourself in an email or by completing an online form on this Website, we use this information only to contact you to respond to your inquiry or to fulfill your request to receive one of our business case studies or white papers. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information ("Non-PII") from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, location, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. When you register with us, we may ask you to provide your wireless carrier, gender, zip code, occupation, industry, the make and model of your mobile device, and to select your personal interests. This information will be combined with your mobile phone number in order to serve targeting advertising to you.
Cookies
We use "cookies" on this Website in order to us to retain your login preferences if you sign up to receive our SMS alerts. Cookies are small text files that contain a string of alphanumeric characters. A persistent cookie remains on your hard drive for an extended period of time. You can remove cookies by following directions provided in your Internet browser's "help" file. Please note that removing or otherwise disabling cookies may reduce your ability to enjoy the full functionality of the Website.
Ways Information collected via the Website is used
WeddingPride uses information for the following general purposes:
To help us deliver and customize the SMS messages that we send, we may use the information that you provide to us, and may merge that information with additional information we obtain from our partners. For example, we may use your cell number to run a lookup through your wireless carrier to determine the type of phone you have in order to provide you with more relevant advertising. We may use any of the information under our control in order to improve, or to better understand how our products or services are used.
We may use your PII to contact you in order to answer a question or address a concern that you've raised, or to provide customer service on your account.
We reserve the right to send you certain communications relating to your WeddingPride account, such as service announcements and administrative messages.
We welcome your comments and suggestions regarding the web site. However, any comments, feedback, notes, messages, ideas, suggestions or other communications (collectively, "Comments") sent by you to WeddingPride shall be and remain the exclusive property of WeddingPride. We won't release your name in a way that contradicts this Privacy Policy, but we may share your Comments without identifying who you are. Information we Collect via our Technology and Network
This section of the policy is designed to help you understand how our technology platform ("Technology") and our media network ("Network") processes information on behalf of the advertisers, WAP and website owners and other businesses that use our services (our "Clients").
Overview of our Technology
Our Technology is designed to help our Clients deliver content to your mobile device. For example, Clients use our Technology to send SMS messages to your mobile device.
Information collected by our Technology and Network
The information we gather about you can vary according to the method through which the information is gathered. When you opt-in to receive an SMS message from one of our clients, we gather information associated with your mobile device. The information we gather, regardless of the channel through which it is gathered, may include your name, address, email, phone number, demographic data, connection data associated with your mobile device or computer, location of your mobile device, and/or the wireless carrier to which you subscribe.
Our Technology does collect and use Non-PII, including: the IP address used to access the mobile Internet, the type of phone or other mobile device used, the date and time one of the mobile ads we facilitate was delivered and, if applicable, clicked.
Ways Information collected via our Technology and Network is used.
We use this information to analyze trends and to help our Technology tailor message delivery on behalf of our Clients. We also may aggregate this information and share it with our employees, customers and Business Partners.
Policies for the Website, the Technology and the Network
Information Sharing and Disclosure
We do not share your personally identifiable information or personally-identifiable location information with other third-party companies for their commercial or marketing use without your express consent, unless you have opted-in to be part of a specific program or feature, or under the following circumstances:
Agents
We employ other companies and people to perform tasks on our behalf and need to share your information with them to enable them to perform those tasks. Examples include sending email, sending text messages, analyzing data, and providing user services. Each of our agents are contractually required to handle information in a way that is consistent with this privacy policy.
Adherence to Law
We may release information when we believe in good faith that release is necessary to comply with that law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of WeddingPride, our employees, our users, or others. This includes, without limitation, exchanging information with other companies and organizations for fraud protection.
Business Transfers
Moreover, if WeddingPride, or substantially all of its assets were acquired, or in the unlikely event that WeddingPride goes out of business or enters bankruptcy, the information we have would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of WeddingPride may continue to use your information as set forth in this policy.
Client Lists
We facilitate the delivery of text messages on behalf of some of our Clients. Any of our Clients may choose to use a different service provider to facilitate that delivery. In such cases, if you are on our Client's list, we may transfer your information back to our Client so they may deliver messages to you via another technology provider.
Your Access to Your Information
WeddingPride allows you to access your information for the purpose of viewing, and in certain situations, updating that information. You may view and edit the information you've provided us when you registered with us, including your name, your phone number, your email address, and the alerts to which you have subscribed. In order to access your information, you must provide us with your user name and password so we may authenticate who you are.
When you update information, however, we may maintain a copy of the unrevised information in our archives.
Security
The security of your information is important to us, including but not limited to the PII collected via the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
The PII you provide when you register with WeddingPride is protected by a password for your privacy and security. You need ensure unauthorized access to your account and PII by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.
For additional information about the security measures WeddingPride uses in connection with the Website, please contact us at info@WeddingPride.com.
Information Relating to Children
Our Website, products and services are designed for those 13 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.
Deleting your Information and Opt-out
You may stop participating and receiving SMS messages from any single WeddingPride program by sending STOP to any of our short codes, in response to any message from that program. This action cancels your previous opt-in for messaging. You will receive a message confirming the opt-out.
Some of the SMS programs that we deploy on behalf of our clients are run via other short codes. The short codes that WeddingPride deploys on behalf of our clients are labeled as "Powered by WeddingPride" at the point of registration.
If you are having trouble unsubscribing from any program on our short codes (88062, 52627) or on any short code that is "Powered by WeddingPride" please email us at info@WeddingPride.com. Please note that we cannot help you unsubscribe from any short codes other than those marked as "Powered by WeddingPride."
You may request deletion of your WeddingPride account by sending an e-mail to info@WeddingPride.com. Please note that some information may remain in our records after deletion of your account.
Third Party Websites
The WeddingPride website and WeddingPride text messages may contain links to other sites. WeddingPride is not responsible for the privacy policies and/or practices on other sites. When linking to another site a user should read the privacy policy stated on that site.
Industry Efforts to Protect Consumer Privacy
WeddingPride is committed to protecting consumer mobile privacy. WeddingPride abides by the Mobile Marketing Association Code of Conduct for Mobile Marketing and other generally accepted industry standards.
Unsolicited Message Policy
The WeddingPride technology platform is sometimes used to help our clients deliver advertising and content to your mobile device. Clients of WeddingPride have agreed to never send unsolicited SMS messages through WeddingPride. Any client who violates this agreement is subject to privacy review, services termination and potential legal action. If you believe you have received an unsolicited commercial text message from WeddingPride directly, or on behalf of any of our clients, please send an email (preferably with the reported violation included and the applicable short code) to spam@WeddingPride.com.
Changes to this Privacy Policy
WeddingPride may update this policy. We will notify you about significant changes in the way we treat PII by sending a notice to the primary email address specified in your WeddingPride account or by placing a prominent notice on our web site. Each user is bound by any changes to the Privacy Policy when he or she uses the Website after such changes have been first posted.
Contact WeddingPride with Questions or Concerns
If you have any questions or concerns regarding privacy at WeddingPride, please send us a detailed message to info@WeddingPride.com.
At WeddingPride, we take your privacy seriously. This policy is designed to inform you about our privacy practices on our corporate Website ("Website"), www.WeddingPride.com, including the SMS conversations that you may sign up for on our Website. This policy also addresses our technology platform and our media network. If you have any questions about this privacy policy, please feel free to contact us at info@WeddingPride.com.
Policy for Information we Collect on this Website
Personally Identifiable Information
We collect Personally Identifiable Information ("PII") from the Website. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone or cell phone number, or email address. We may collect PII under the following circumstances:
When you choose to register with WeddingPride on the Website, we will collect your email address and your cell phone number, and you will be required to provide a password as part of your registration. We may also ask for your wireless carrier, gender, zip code, occupation, industry, make and model of your mobile device, location of your mobile device, and your personal interests. You will also be offered the opportunity to receive WeddingPride news via email and/or SMS. WeddingPride may combine information about you that we have with information we obtain from our business partners. If you do not want your information to be collected by WeddingPride you can choose not to participate in such programs or features.
When you sign up to receive one of our SMS alert messages on the Website, or with our partners, we may ask you to register with us. If you register for an SMS alert via one of our partner websites, they will make it clear that you are registering with WeddingPride, and provide you with a link to this privacy policy. Please note that you may also sign up to receive our SMS alerts without registering, by providing us with your cellular number via the Website.
When you use WeddingPride products and services, even if you do not register, WeddingPride collects and stores information about your transactions with us. WeddingPride automatically receives and records information on our server logs from your product or service usage including your cell phone number or IP address and all messages sent to WeddingPride short codes.
When you choose to send us PII about yourself in an email or by completing an online form on this Website, we use this information only to contact you to respond to your inquiry or to fulfill your request to receive one of our business case studies or white papers. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information ("Non-PII") from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, location, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. When you register with us, we may ask you to provide your wireless carrier, gender, zip code, occupation, industry, the make and model of your mobile device, and to select your personal interests. This information will be combined with your mobile phone number in order to serve targeting advertising to you.
Cookies
We use "cookies" on this Website in order to us to retain your login preferences if you sign up to receive our SMS alerts. Cookies are small text files that contain a string of alphanumeric characters. A persistent cookie remains on your hard drive for an extended period of time. You can remove cookies by following directions provided in your Internet browser's "help" file. Please note that removing or otherwise disabling cookies may reduce your ability to enjoy the full functionality of the Website.
Ways Information collected via the Website is used
WeddingPride uses information for the following general purposes:
To help us deliver and customize the SMS messages that we send, we may use the information that you provide to us, and may merge that information with additional information we obtain from our partners. For example, we may use your cell number to run a lookup through your wireless carrier to determine the type of phone you have in order to provide you with more relevant advertising. We may use any of the information under our control in order to improve, or to better understand how our products or services are used.
We may use your PII to contact you in order to answer a question or address a concern that you've raised, or to provide customer service on your account.
We reserve the right to send you certain communications relating to your WeddingPride account, such as service announcements and administrative messages.
We welcome your comments and suggestions regarding the web site. However, any comments, feedback, notes, messages, ideas, suggestions or other communications (collectively, "Comments") sent by you to WeddingPride shall be and remain the exclusive property of WeddingPride. We won't release your name in a way that contradicts this Privacy Policy, but we may share your Comments without identifying who you are. Information we Collect via our Technology and Network
This section of the policy is designed to help you understand how our technology platform ("Technology") and our media network ("Network") processes information on behalf of the advertisers, WAP and website owners and other businesses that use our services (our "Clients").
Overview of our Technology
Our Technology is designed to help our Clients deliver content to your mobile device. For example, Clients use our Technology to send SMS messages to your mobile device.
Information collected by our Technology and Network
The information we gather about you can vary according to the method through which the information is gathered. When you opt-in to receive an SMS message from one of our clients, we gather information associated with your mobile device. The information we gather, regardless of the channel through which it is gathered, may include your name, address, email, phone number, demographic data, connection data associated with your mobile device or computer, location of your mobile device, and/or the wireless carrier to which you subscribe.
Our Technology does collect and use Non-PII, including: the IP address used to access the mobile Internet, the type of phone or other mobile device used, the date and time one of the mobile ads we facilitate was delivered and, if applicable, clicked.
Ways Information collected via our Technology and Network is used.
We use this information to analyze trends and to help our Technology tailor message delivery on behalf of our Clients. We also may aggregate this information and share it with our employees, customers and Business Partners.
Policies for the Website, the Technology and the Network
Information Sharing and Disclosure
We do not share your personally identifiable information or personally-identifiable location information with other third-party companies for their commercial or marketing use without your express consent, unless you have opted-in to be part of a specific program or feature, or under the following circumstances:
Agents
We employ other companies and people to perform tasks on our behalf and need to share your information with them to enable them to perform those tasks. Examples include sending email, sending text messages, analyzing data, and providing user services. Each of our agents are contractually required to handle information in a way that is consistent with this privacy policy.
Adherence to Law
We may release information when we believe in good faith that release is necessary to comply with that law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of WeddingPride, our employees, our users, or others. This includes, without limitation, exchanging information with other companies and organizations for fraud protection.
Business Transfers
Moreover, if WeddingPride, or substantially all of its assets were acquired, or in the unlikely event that WeddingPride goes out of business or enters bankruptcy, the information we have would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of WeddingPride may continue to use your information as set forth in this policy.
Client Lists
We facilitate the delivery of text messages on behalf of some of our Clients. Any of our Clients may choose to use a different service provider to facilitate that delivery. In such cases, if you are on our Client's list, we may transfer your information back to our Client so they may deliver messages to you via another technology provider.
Your Access to Your Information
WeddingPride allows you to access your information for the purpose of viewing, and in certain situations, updating that information. You may view and edit the information you've provided us when you registered with us, including your name, your phone number, your email address, and the alerts to which you have subscribed. In order to access your information, you must provide us with your user name and password so we may authenticate who you are.
When you update information, however, we may maintain a copy of the unrevised information in our archives.
Security
The security of your information is important to us, including but not limited to the PII collected via the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
The PII you provide when you register with WeddingPride is protected by a password for your privacy and security. You need ensure unauthorized access to your account and PII by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.
For additional information about the security measures WeddingPride uses in connection with the Website, please contact us at info@WeddingPride.com.
Information Relating to Children
Our Website, products and services are designed for those 13 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.
Deleting your Information and Opt-out
You may stop participating and receiving SMS messages from any single WeddingPride program by sending STOP to any of our short codes, in response to any message from that program. This action cancels your previous opt-in for messaging. You will receive a message confirming the opt-out.
Some of the SMS programs that we deploy on behalf of our clients are run via other short codes. The short codes that WeddingPride deploys on behalf of our clients are labeled as "Powered by WeddingPride" at the point of registration.
If you are having trouble unsubscribing from any program on our short codes (88062, 52627) or on any short code that is "Powered by WeddingPride" please email us at info@WeddingPride.com. Please note that we cannot help you unsubscribe from any short codes other than those marked as "Powered by WeddingPride."
You may request deletion of your WeddingPride account by sending an e-mail to info@WeddingPride.com. Please note that some information may remain in our records after deletion of your account.
Third Party Websites
The WeddingPride website and WeddingPride text messages may contain links to other sites. WeddingPride is not responsible for the privacy policies and/or practices on other sites. When linking to another site a user should read the privacy policy stated on that site.
Industry Efforts to Protect Consumer Privacy
WeddingPride is committed to protecting consumer mobile privacy. WeddingPride abides by the Mobile Marketing Association Code of Conduct for Mobile Marketing and other generally accepted industry standards.
Unsolicited Message Policy
The WeddingPride technology platform is sometimes used to help our clients deliver advertising and content to your mobile device. Clients of WeddingPride have agreed to never send unsolicited SMS messages through WeddingPride. Any client who violates this agreement is subject to privacy review, services termination and potential legal action. If you believe you have received an unsolicited commercial text message from WeddingPride directly, or on behalf of any of our clients, please send an email (preferably with the reported violation included and the applicable short code) to spam@WeddingPride.com.
Changes to this Privacy Policy
WeddingPride may update this policy. We will notify you about significant changes in the way we treat PII by sending a notice to the primary email address specified in your WeddingPride account or by placing a prominent notice on our web site. Each user is bound by any changes to the Privacy Policy when he or she uses the Website after such changes have been first posted.
Contact WeddingPride with Questions or Concerns
If you have any questions or concerns regarding privacy at WeddingPride, please send us a detailed message to info@WeddingPride.com.

